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We bring you only  the best and most innovative Japanese make-up, skin care,

beauty trends and tricks that you can’t find anywhere else! SAQURA offers top-trending,

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Secrets of J-beauty

Japanese Make up

Best Drugstore Makeup Brands You Can Get Started with: Puchipura

What is “puchipura” anyway? “Puchipura” is a Japanese word mainly used by teens or millennials that describes budget-friendly beauty products. Quality and affordability are important in one’s makeup repertoire to moderate their budgeting. In the United States, for example, “Puchipura” can be l’oréal paris, ulta.com, revlon, rimmel, maybelline, e.l.f, etc. They are all available at walgreens, cvs, target.com, walmart.com, and elsewhere that’s the reason why they are called drugstore beauty and makeup products. Read…

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Japanese Cosmetics Brands You’ll Want to Buy Now: MAQuillAGE

When I walk around department stores and drugstores in Tokyo, I always meet a bunch of Japanese high-quality beauty products such as: Canmake – has a various kind of eyeshadows Sk-ii – famous for high-end skincare products Shu Uemura Majolica Majorca – mascaras are really popular Kanebo etc. Among them,  I’d like to introduce a…

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7 Best Japanese Beauty Trends 2020

Hello J-beauty lovers! How have you been these days?  We have one and a half months left in 2019. How was this year for you? In Japan, this year was a lot of changes since the era has been changed from Heisei to Reiwa. It was a dynamic and amazing year for me, too! (I’m…

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