We bring you only  the best and most innovative Japanese make-up, skin care,

beauty trends and tricks that you can’t find anywhere else! SAQURA offers top-trending,

editor-tested makeup and beauty picks.









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Secrets of J-beauty

Japanese Make up

How a Makeup Artist That Works at Guerlain Sees Japanese Aesthetics

Makeup Artist: Anna Averkieva Russia born-and-raised makeup artist Anna Averkieva is now based in Paris. This month, Cosme Hunt and I invite a special event, professional of the beauty industry to talk Japanese beauty spirit, culture and cosmetics. I know it’s September but I’m French so I’m still celebrating the FIFA World Cup held in Russia (and Japan’s great soccer…

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Best Drugstore Makeup Brands You Can Get Started with: Puchipura

What is “puchipura” anyway? “Puchipura” is a Japanese word mainly used by teens or millennials that describes budget-friendly beauty products. Quality and affordability are important in one’s makeup repertoire to moderate their budgeting. In the United States, for example, “Puchipura” can be l’oréal paris,, revlon, rimmel, maybelline, e.l.f, etc. They are all available at walgreens, cvs,,, and elsewhere that’s the reason why they are called drugstore beauty and makeup products. Read…

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