How SAQURA was born
It began when founder, Chloe realized the lack of J-beauty products in the US. She realized the opportunity to create a strong, engaging, beauty loving community to inform and inspire people.
We look forward to share our experience and passion with you. Let’s demystify the wonderful world of Japanese beauty secrets.
What makes J-beauty so special?
Once you try it you will love it. Be the first up to date with J-beauty trends.
It’s simple yet on point
Japanese skincare regimens focus on simplicity, maintaining freshness, protecting and striving for a “translucent” complexion. It’s not about brightly colored packaging or trendy sheet masks, but rather following tradition and not adding anything beyond what’s necessary,”
You are naturally beautiful
Embrace your most natural look because it reflects the true self. Healing issues from the roots rather covering them up is part of Japanese ancient tradition, that’s why we focus on quality rather than quantity.
Let’s have a cup of tea
Rinse your body and complexion with antioxidant to prevent cell damage. Japanese diet is full of skin-supporting foods like oily fish, seaweed, green tea, and fermented foods.
J-beauty brands celebrities swear by
• SIMPLICITY • CLEAN • QUALITY
Long before she became a duchess, Markle shopped at Sephora like the rest of us. One of her consistent buys was Tatcha’s Rice Enzyme Powder, a gentle, water-activated exfoliator made out of Japanese rice.
Mitchell was introduced to Shiseido’s Aura Dew Highlighter after her makeup artist, Patrick Ta, used it on her at a photo shoot. Mitchell swears by the product for a natural-looking highlight, thanks to its breathable, near-invisible formula.
Watson is known for her love of vegan beauty products, so when she was looking for a mascara, she needed something that was both animal-free and sensitive on her skin. She landed on DHC’s Perfect Pro Mascara, which she says comes off with simply warm water and without a makeup remover.
Looking for J-beauty products?
Check out our online store that sells the hottest and best Japanese beauty products.